Ruth Jones, the Director of Publisher Business Development at Ingram Content Group, came to speak to us about the changes affecting the e-publishing market on a global level. Having a background in the British Library and publishing made her speech compelling since her experience is well rounded. The amount of e-books being sold in the US is astonishing. I was also surprised to learn that the sale of books increases by 12% once they go from print to web since the file server is updated daily and the books are always available. With e-literature literally being at our fingertips with books smart phones, the market is booming. Also, since the price of e-books is often lower than print, mobile devices from laptops to tablets to smart phones will continue to rise. Metadata made another appearance. With mobile device usage being on the rise, would metadata guidelines need to be updated? Would publishers sell more content if it was more easily searchable via mobile devices?
Alison Jones, a Director at Palgrave Macmillan, spoke about more trends in e-publishing. It was nice to hear her say that print is still growing. There has been a lot of emphasis towards print being dead, but we all know that is not true. She spoke about MRM, Journals, Monographs, Textbooks and Trade publishing. Vickie received lots of information about the high piracy rates in e-textbooks. E-textbooks are more adaptable to the British market since their curriculum is more standardized. Whereas in the US, even schools within the same district are teaching the same subjects from different books, that does not happen as much in the UK. Something that was very enlightening was the talk about dynamic books, being able to customize, add, remove chapters and fit books to curricula. To counteract piracy, new types of DRM are being applied to not just prevent piracy but to track those who pirate information. Hidden watermarks featuring information date of purchase are applied to each product. This information is then used to persecute the guilty.
After lunch, we trekked to Bloomsbury Publishing which turned into a mini tour of the area since the office has recently moved from Soho Square to Bedford Square. Upon our arrival, we were kindly greeted and welcomed by Emily Ardizzoni, the editorial fashion assistant at Berg Fashion Library. Bloomsbury bought Berg. The chat was based on access and content. They put together a great presentation about their database, which Pratt has access to.
By working with their tech partner, ifactory, they are able to craft a website to host their content. In terms of discoverability, they allow a certain amount of content to be available outside the firewall, such as their topic pages which are used to draw customers in. For the image partnerships which they are expanding, there’s no licensing involved. They pay for the content once and don’t sell it to other companies. They are also big on functionality and sustainability such as making the site user friendly to those with disabilities and using focus groups to build content.
Next, we heard a presentation about their Fashion Photography Archive (FPA) which will launch in September 2013. They purchased 750,000 slides from Irish born photographer Niall McInerney. Berg is looking to create an educational resource that is reliable, accurate and properly indexed. The care they are taking in the quality assessment process is phenomenal. The great thing about Berg is that they are not just interested in hosting content but in how the end users and students will use their product. The FPA will be linked to the Berg site as well as the career portal which will not only lists jobs but internships and steps that students can take to land that dream job.





